The intimate care market has exploded over the past few years and there’s now a huge amount of choice when it comes to products.

But what are these products used for and most importantly, do we really need them? Personal care products are in fact used by men as well as women, and includes products for vaginal issues, lubricants, and other feminine hygiene treatments such as wipes.

It’s a fact that women are more prone to infections down there, and the use of feminine hygiene products can balance pH levels, help with vaginal discharge, infections, itchiness, and general discomfort which can be exacerbated in times of hormonal upheaval such as menopause.

According to Transparency Market Research, key factors driving the market include increasing awareness about personal care, improving lifestyles amongst the middle class income group, and changing consumer perception.

We've rounded up some products that we rate and recommend.

Topida Intimate Hygiene Wash

Formulated with high-grade essential oils to cleanse the intimate skin while maintaining a healthy pH balance, this product contains no harsh chemicals, synthetic perfumes, or other commonly known skin irritants. The formula effectively supports an acidic vaginal environment through naturally derived and scientifically proven ingredients to soothe, cleanse, refresh and cool the intimate area. Ingredients include lactic acid, witch hazel, lavender and chamomile.

Woman Essentials Bain Blanc Brightening Replenishing Gentle Feminine Wash

Don’t be put off by the lengthy title, this EV tried and tested feminine wash is ideal for ageing and sensitive skin; the gentle soap and paraben-free formula works as an intimate cleanser and rejuvenator in one. Particularly suited for use during menopause, but also ideal for care after surgery and cosmetic procedures, it protects from intimate infections and strengthens vaginal microbiota.

Woowoo Blissful Body Soak

This top-rated bath product features a pH-balanced formula of essential oils including lavender and rosemary oil, along with antioxidant artichoke leaf peptides, provitamin B5 and aloe vera. This is said to improve skin health and elasticity and reduce inflammation while combatting common perimenopause and menopause symptoms such as dry skin, increased sensitivity to UTI’s and vaginal dryness.

Luna Daily The Everywhere Spray-to-Wipe

This product looks good, is planet-friendly and ideal for when you’re on the go; simply spray directly on to skin or a tissue to create an instant cleansing eco-wipe for the most intimate skin. Developed with dermatologists and gynaecologists, the multi-purpose spray is blended with cotton and chamomile, prebiotic lactic acid, vitamins and omega 3 and 6 – it’s suitable for post gym, under armpits, during menopause, pre or post sex or on your period. One bottle is equivalent to 300 single use wipes.

Optibac For Women

This probiotic supplement contains friendly bacteria especially found in the vaginal and urinary tracts, scientifically proven to reach the intimate area and complement the vaginal microbiome, as well as natural pH levels. Backed by more than 30 years of research, it is suitable for women of all ages.

In clinic...

Dermamelan Vaginal Lightening 

This intense depigmenting anti-ageing method for the intimate area works in a single session. The topical mask formula works to achieve a lasting result that avoids pigmentary rebound–it accelerates skin renewal and peeling, greatly lightening any existing spots and lessening the chance of new spots by controlling the overproduction of pigment. While there is no downtime, skin can be red and may feel hot afterwards, but the sensation is mild and only lasts a day or two. Minor peeling is also normal. Note: a daily at-home cream-gel treatment is key to obtaining the desired result.